About

Yousha Irfan is a results-driven professional with over 7 years of experience in international academic operations, CRM strategy, and cross-cultural engagement. With a strong foundation in both higher education and the hospitality industry, he brings a unique combination of academic insight and operational expertise to globally focused roles. Yousha has played a key role in enhancing student experiences and driving internationalisation efforts through data-informed CRM strategies and collaborative cross-border initiatives. His experience includes leading CRM optimisation projects, developing targeted marketing campaigns, and ensuring GDPR compliance across multiple international markets. His previous managerial role at Britannia Printing in Birmingham adds a layer of strategic and service-oriented expertise, particularly in customer relationship management, event coordination, and operational leadership — all of which are directly transferable to global academic and training environments. Yousha’s academic involvement includes student supervision, international speaking engagements, and research collaborations, underscoring his commitment to impactful education and engagement. His ability to integrate CRM systems with international strategy makes him a valuable asset in supporting the global ambitions of forward-thinking institutions.